Posts Tagged ‘email marketing campaign’

The Important Elements Of An Email Marketing Campaign

Thursday, February 18th, 2010

An effective email marketing campaign is essential for any business, being a low cost and instant marketing method. By using email you can contact all of your customers on a regular basis with details of your products and services. There is a lot of preparation that goes into creating an email campaign and the process involves a lot more than simply sending out emails.

By building a list of subscribers to your newsletter, for example, you are building the chance of residual income which will last you many years. Once a customer has made a purchase you may never see them again, unless they are contacted by you in the future. The success of your email marketing campaign will depend greatly upon the company whose email service you use. As the budget of a business can sometimes be quite low, it is essential that you choose a company that can provide low cost email services as well as being reliable.

Here at Host Store, we are a web hosting company that allow you to choose the number of emails you want to send as well as the frequency of your mail. You can upgrade your chosen option at any time so that as your email list expands you can increase the number of emails and also the frequency, paying only for what you require.

A company that has a flexible email marketing service as well as a support service to provide advice and assistance can help you to gain the trust and respect of your customers for many years to come.

Email Marketing – A Powerful Tool

Tuesday, February 9th, 2010

Email marketing is a necessary tool for many business owners who wants to be successful on the web. You can use the power of email to build trust with your customers, which in turn will encourage a higher level of sales. By offering a free gift or newsletter, you encourage customers to become subscribers to your free gift by leaving their name and email address, which is also permission for you to send them emails on a regular basis.

It is imperative that you use a double opt in system so that you aren’t accused of spam and make sure that it is easy for your subscribers to remove themselves from your list if they require to do so. Email marketing is a low cost promotional method of keeping in touch with customers, both new and existing, to offer information and free gifts which will encourage them to make purchases from you. It is a known fact that a person is more likely to buy from someone they know and trust rather than a stranger, which is the purpose of your email marketing campaign.

Sending bulk emails from your own computer is likely to get you into trouble with your Internet Service Provider, so it is essential to find a reliable company for your email marketing campaign. Here at Host Store we specialise in web hosting and provide an email marketing service that allows you to select the service you wish to pay for. Our cheap web hosting service allows you to choose the amount of emails you send each month and the amount of people you send them to, therefore not wasting a dime.